A Beginner’s Guide to Schema Markup
Schema markup is a type of structured data you add to your website’s code to help search engines understand your content better. It uses a shared vocabulary from Schema.org to describe elements like reviews, events, products, and more. When implemented correctly, schema can enhance your listings in search results with rich snippets—like star ratings, FAQs, or images—making your content more clickable. You can add schema using JSON-LD, Microdata, or RDFa formats, with JSON-LD being Google’s preferred method. Tools like Google’s Structured Data Markup Helper or Schema Markup Generator can simplify the process. Once added, test it using Google’s Rich Results Test or Schema.org Validator to ensure everything is correctly implemented and ready for crawling.